In the twenty-first
century there has been a technology boom. With the start of computers the
world, as we know it, has become a more tight knit community and technology has
become a lot faster and easier to use. In this era of technology, there has
been a shift on where media has been viewed. Instead of the more traditional
outlets like newspapers, radios, and TV, we are getting our news and
entertainment from tablets, smartphones, and laptops. This switch has been seen
in many media sources such as magazines.
Magazines have always
been a niche market. Not everyone is going to be interested in the same types
of magazines. To increase readership magazines have integrated with new mobile
devices (laptops, smartphones, and tablets) which has increased readership.
Making the leap onto the screen has given readers an option as to where they would
like to view the next edition of their favorite magazine.
Through the new
technologies, magazine companies have figured out a way to publish their
content digitally. By optimizing their content digitally, they have made the
magazine more vivid in color and more interactive. This has increased “reader engagement
time and improves click-throughs.” (Folio) This has saved the companies money,
meanwhile expanding their brands. Since the amount of types of devices have
become easily accessible, magazine editors have become more versatile on what
content can be posted in on their websites and in their apps, which in return
makes more subscriptions easier accessible to the public.
Magazines are
incorporating a digital format as well as a print edition. In the digital editions, there is more content
that is coming out in a faster amount of time. A reader does not have to wait
every week or month for a new edition to arrive in their mailbox. A reader can
simply go online and look at new content. Magazine publishers have also made their
content online interactive. This makes the audience “active”. “Online editions
provide an exciting new way for readers to pursue their professional and
personal interests, but beyond that generalization, the appeals to readers are
as varied as the magazines themselves” (Link-up). The online editions also
appeal to the niche market that they are aiming for. The audience who interact with
each other will have the same knowledge about the edition.
Audiences that are
active magazine readers like to also communicate to the editors and publishers
through social media. In a study done with 18-34 year olds, they polled that
they are avid magazine readers and social media users. “19% respondents and 30%
of avid magazine readers have searched for a magazine on Twitter and 16% and
24% respectively have ‘followed’ any magazine’s Twitter feed.” (Key Research
Findings) Many of the avid magazine readers have also “liked” a magazines
Facebook page. Active audiences are in the younger age range and consider it “fun”
to be able to interact with a magazine that they are interested in.
Some print magazines
went solely went digital because their publishers saw it as the only way to
survive the digital era. Magazines such as “Newsweek” and “US News and World
Report Weekly Edition” have become solely digital entities. Online news sources
have been the “general news format magazines have been challenged with… much of
which is free” (Nakashima). “Newsweek”
has entirely gone digital due to the “difficult ad environment”. This has saved
“Newsweek a lot of money that the magazine publisher would have had to pay the advertising
companies. Online advertising is cheaper than print ads because the advertising
company is paid on how many of the ads were clicked on, not on how many subscriptions
were sold. “Newsweek “is hoping that
there will be an increase in tablet users.” Newsweek” also hopes that going
digital is the most “effective and efficient way to reach readers” (Nakashima).
Although there are some
extreme cases where the print magazines are out of edition, some print editions
are working together with the digital format to make an interactive based
magazine. Some of the digital formats are just supplements to the actual print
edition. The print edition of the “Economist” had a boom in selling this past
year. It has a global website that can reach a wider audience and is fully
interactive. Magazines can work together with their digital and print format to
keep both copies in business.
Works Cited
"The Interactive Magazine." Link - up
1993: 26-. ABI/INFORM Complete; Hartford Courant; Hoover's Company Profiles;
ProQuest Central; ProQuest Criminal Justice. Web. 1 Mar. 2013 .
"Magazine Readers Are Social." Magazine
Readers of America, n.d. Web. 1 Mar. 2013.
NAKASHIMA, RYAN. "Newsweek Going Digital,
Ending 80 Years in Print." Spartanburg Herald - JournalOct 19 2012.
ABI/INFORM Complete; Hartford Courant; Hoover's Company Profiles; ProQuest
Central; ProQuest Criminal Justice. Web. 1 Mar. 2013 .
"What's
going on in digital media delivery?" Folio: the Magazine for Magazine
Management Apr. 2010: S5+. Academic OneFile. Web. 1 Mar. 2013
Although I am more of a print magazine kind of girl, I understand the popularity and the switch to digital magazines. With the high use of smart phones, tablets, e-Readers and computers digital magazines are easily accessible where ever you are. If you are waiting for the bus for an extra hour and you have nothing to do you can use your Wi-Fi connection to buy a magazine and have it at you fingertips immediately, occupying yourself for the duration of your wait. You never need to spend another moment bored again. Another advantage to digital magazines are how easily you can share articles. With the click of button you can send an article to your friend, tweet it on twitter, pin it on Pinterest or set it as your Facebook status on Facebook. Social media is a huge part of magazine reading in today’s times. “Magazine Readers are Social” explains this idea further stating, “Sharing magazine content is important to young digital readers- Avid magazine readers and multiple platform social users are in the vanguard for sharing content with friends and they do it to a high degree using social devices. Most chat with friends on Facebook while reading magazine and share what they are reading. A substantial majority also re-tweet articles from a magazine’s Twitter feed.” (pg. 3, “Magazine Readers are Social”)
ReplyDeleteThere is a switch from cutting out celebrities and cute outfits found in print magazines to now pinning these images on your Pinterest board. The days of waiting by your mailbox at the start of the month for your favorite magazine are on their way out. There is so much more that can be done with digital magazines than print magazine and most of that being related to social media. According to “Magazine Readers are Social”, avid magazine readers in general are more into social media than the average person, which only gives more reason for why magazine readers are so eager to switch to digital magazines.
Another medium that has to start rethinking their approach is TV. With all the different media platforms out there it is hard to keep viewer’s attention and enticing them to watch live television just as its hard to get magazine readers to buy print magazines. In the “Five Cable TV Networks to Watch in 2013” reading this particular problem is dicussed, the author states, “A concern, however, is that MTV’s millennial audience is consuming content in different ways. MTV has been attempting to reach its viewers everywhere they are with its strategy of ‘storytelling without borders,’ promoting streaming video by hosting an eight-hour live stream event on Dec. 12 and pushing second-screen initiatives involving Facebook, Twitter and other social-media platforms to engage viewers.” (“Five Cable TV Networks to Watch in 2013”) New ways of linking media such as magazines and TV with social media need to be created in order to hold consumers attention.
As I stated before, print magazines are more my style. I enjoy sitting on the beach flipping through a magazine, folding over pages I found interesting, and cutting out images and pasting them in my notebook. My preference in print magazine over digital magazines could be due to the fact that I am an occasional magazine reader who buys them when going on a flight or heading to the beach rather than a monthly subscriber. Although, I am starting to switch from pasting magazine cutouts in a notebook to pinning images on Pinterest so who knows, maybe digital magazines will be everybody’s style in the near future.
Works Cited
"Magazine Readers Are Social." Magazine Readers of America, n.d. Web. 1 Mar. 2013.
Poggi, Jeanine. "Five Cable TV Networks to Watch in 2013." Ad Age. N.p., 28 Dec. 2012. Web. 01 Mar. 2013.
Personally, I don’t believe that print magazines are going to go away forever, there is always going to be a person who would rather hold a magazine in their hand then read it off a tablet or the computer. I think the reason that so many magazines are going online is to interact with the already social generation of people. Everyone is online and using social media so why not make an interactive magazine, and Facebook and Twitter page. I know some of my favorite magazines now have Twitter and link tweets to their newest articles, or the most recent celebrity gossip. I don’t normally actually read magazines unless my mom gets a subscription or I am standing in line at the grocery store. Sometimes I might buy a magazine if I am going on a plane ride, but most of the time I don’t go out of my way to buy a magazine, especially when I can find that content online.
ReplyDeleteMagazine publishers have realized that “For the most part, those 18–34 personally own a digital device and access multiple social platforms.” (“Magazine Readers Are Social”) With the information provided to them about social platforms magazines have now decided that going online would be a more efficient way of running a magazine. This way no one has to wait around for their weekly copy of their favorite magazine, they can go online and read it right away. I think most magazines are doing this now because they realized their readers are going somewhere else to find the information because they wont be able to get it right away from a magazine. It’s the same with people who read newspapers, everything that happens overnight can now be found on the internet the moment it happens. Instead of waiting to see what everyone wore to the Oscar’s, or who fell down getting his or her award, you go online to YouTube the story right away. This way publisher’s know they lost most of their audience, and knew they needed to do something to get it back.
Even some might ask what is going to happen to TV? We have seen a decrease in people that actually watch TV shows on the television. Most viewers are turning to streaming TV online, or watching it on websites like Hulu, or ABC Family. Most stations offer the chance to watch the shows the next day in case you missed it the night it was aired. I find that today I don’t even watch the show when it’s on TV because I know I can watch it on Hulu when I have the time.
Stations are doing whatever they can to increase viewership in 2013, according to the list of TV to watch in 2013. One station out of five, MTV, is concerned with the way their audience is consuming content is such a variety of different ways. They know that their viewers are online getting content that they should be getting from the TV. “MTV has been attempting to reach its viewers everywhere they are with its strategy of "storytelling without borders," promoting streaming video by hosting an eight-hour live stream event…and pushing second-screen initiatives involving Facebook, Twitter and other social-media platforms to engage viewers.” (Poggi)
Stations are realizing that they need to engage viewers after they are done running a TV show or an article in magazines. They need to keep them engaged till the next episode or magazine comes out. I guess for now magazines, and TV are surviving, but we will see what happens in the future.
"Magazine Readers Are Social." Magazine Readers of America, n.d. Web. 1 Mar. 2013.
Poggi, Jeanine. "Five Cable TV Networks to Watch in 2013." Ad Age. N.p., 28 Dec. 2012. Web. 01 Mar. 2013.
Tara makes a great point that consumers today have been turning to internet sources for their entertainment. I believe that digital magazines are a great way to gain more readers. It allows consumers to get their favorite magazines without leaving their home and allows them to be more interactive. This is also appealing for people who do not normally sit down and read print magazines. There are many areas of the media industry which are trying to make changes such as these magazines are to gain more consumers. Certain cable networks are especially attempting to come up with new tactics in order to receive better ratings. “After a year in which ratings woes plagued many TV networks, the industry is redoubling its effort to figure out new ways to woo big audiences.” (Poggi) CNN, for one is attempting to attract more viewers by adding a food and travel show as well as revamping their morning programming. It has been reported that, “Mr. Zucker may move Erin Burnett from 7 p.m. to replace Ms. O'Brien with the help of a male co-host, the New York Post recently reported. Other reports suggest Mr. Zucker has his eye on former "Today" co-host Ann Curry for the 8 p.m. time slot currently occupied by Anderson Cooper. Mr. Zucker may even develop a late-night comedy program akin to "The Daily Show," the Daily News has reported.” (Poggi) Even MTV has been trying to become more interactive such as magazines have been. “MTV has been attempting to reach its viewers everywhere they are with its strategy of "storytelling without borders," promoting streaming video by hosting an eight-hour live stream event on Dec. 12 and pushing second-screen initiatives involving Facebook, Twitter and other social-media platforms to engage viewers.” (Poggi) Connecting these television networks with internet applications broadens their audience as well as gets their audience more engaged.
ReplyDeleteAlthough creating digital magazines is a great move for this industry, I was shocked to hear that certain magazines are strictly online today. Personally, I hate reading on devices. I like to have hard copy magazines or books in front of me. Some people may prefer using digital magazines. However, I don’t think magazines could survive on the internet alone. According to the article, ‘Magazine Readers Are Social’, when asked the question, “Have you read or looked into any magazine, print or digital in the past 60 days?” (Nakashima 14) only, “37% have read a digital edition”. (Nakashima 14) This 37% was compared to 93% who answered print. This is a large difference and there is a huge audience who still enjoys reading hard copy magazines. I think that digital magazines are a great way to engage more people but getting rid of print magazines would lose the interest of other consumers. Therefore, digital magazines are simply a great addition to the industry.
Poggi, Jeanine. "Five Cable TV Networks to Watch in 2013." Ad Age. N.p., 28 Dec. 2012. Web. 01 Mar.
2013.
"Magazine Readers Are Social." Magazine Readers of America, n.d. Web. 1 Mar. 2013.
NAKASHIMA, RYAN. "Newsweek Going Digital, Ending 80 Years in Print." Spartanburg Herald - JournalOct 19 2012. ABI/INFORM Complete; Hartford Courant; Hoover's Company Profiles; ProQuest Central; ProQuest Criminal Justice. Web. 1 Mar. 2013 .
While I have not yet made the switch to digital magazines, it is incredible how quickly they are converting readers. In my opinion I would much rather be able to hold the print copy and flip through the pages. I think it also adds excitement for the subscriber to actually receive your magazine in the mail. With how interactive everything has become, it is a smart idea though to go to digital to expand readership. Many people definitely see this as a convenience factor as they now have access to any magazine at the click of a button. I feel that if I was a tablet owner, I might be more inclined to make the switch to digital magazines. The touch screen experience seems that it would be able to simulate the magazine better then on a computer. As an iPhone owner, for me, the magazine reading experience simply would just not translate to such a small screen.
ReplyDeleteMagazines have surely drawn upon the success of other media such as television to expand themselves to the digital world. Networks such as MTV have used second-screen initiatives involving Facebook, Twitter and other social-media platforms to engage viewers (Five Cable TV Networks to Watch in 2013). By giving fans initiatives such as contests with prizes, it creates a competitive interest among the fans along with greater involvement. Social media outlets give such a great opportunity to reach out to fans directly. It is not surprising how the viewers have taken such a liking to the more personal experience created by second-screening media.
I definitely agree that the rapidly increasing popularity of social media has lead the way for a great opportunity for digital magazines. Social media platforms add a whole new experience for magazines, as the content can now be discussed immediately between viewers. By a magazine having a twitter feed, articles can instantly be retweeted. This allows many people to see the article who probably would have never seen the print copy. A study by the Association of Magazine Media showed that 51% of respondents have re-tweeted to a magazine editor’s Twitter and 42% chat with friends on Facebook while reading a magazine and share what they’re reading (Magazine Readers Are Social). Another reason why magazines are attracting people to their social media pages are the contests and games. On social media pages you will often see the magazine asking a question or surveying it’s viewers on an issue. The avid social media user must definitely feel power to be able to respond so quickly and connect with the magazine directly. 54% of Twitter followers and 41% of Facebook page followers say that special offers, contests and games attract them to the magazine’s page (Magazine Readers Are Social).
This study only focuses on ages 18-34, which is the age group who are the biggest users of social media. I would be very interested to find out the facts of how the older population is taking to the digital switch. These people have been viewings print copies for much longer than the group in the study and may not be as inclined to making the switch.
"Magazine Readers Are Social." Magazine Readers of America, n.d. Web. 4 Mar. 2013.
Poggi, Jeanine. "Five Cable TV Networks to Watch in 2013." Ad Age. N.p., 28 Dec. 2012. Web. 04 Mar. 2013.
This blog particularly connected with me because for my consultant project I am working with Cosmopolitan magazine and as part of my pitch I stated how online magazines are taking over and how some magazines need to focus back on that target market of avid internet users. Though I do agree with Natalie that there is no way print magazines will be gone forever, magazines do need to come to the realization that if they are not willing to create an online option it will indeed hurt them in the end. Our generation wants what they want, and they want it now. Digital magazines give the consumer what they want in less then half the time. Subscribers no longer have to wait by their mailbox for a delivery or run to the closest convenience store to grab the latest edition of their favorite magazine. By waking up, opening their laptop and being able to read their favorite magazine online instantly it gives the consumer the convenience they crave.
ReplyDeleteWith the social media boom over the past few years magazine companies have used the connections between online subscribers and social media to their advantage. According to the article “Magazine Media Readers are Social” it talks about how most 18-34 year olds personally own some sort of digital device and are able to access multiple forms of social media. Considering this target market represents the most highly connected users of social media, it is appropriate that editors and publishers of these magazines decided to expand the online experience by not only limiting their magazines to online articles but also using social media to increase the online experience for consumers. Magazine Media Readers are Social stated, “They heavily use social media to enhance their media experience and particularly place an importance on sharing magazine content.” By creating twitter accounts for magazines and also Facebook pages, magazines are able to provide their consumers with new outlets and other ways t stay connected to their magazine. Not only enhancing the online experience, social media has also been a way for avid magazine readers to stay connected to their favorite writers or editors of these magazines. By using twitter consumers are able to connect with these people in a way that ha never been done before.
Not only seeing problems within print magazines, the TV industry is also having a hard time keeping ratings up. With the recent creations of online streaming such as Hulu and Netflix consumers are not worried about tuning in for their favorite show at the exact time because they are able to get it instantly whenever they want at their convenience using other outlets. Some major stations such as MTV, Nickelodeon, and OWN have been facing problems with how to keep the consumer tuned in and coming back for more. In 2012 “the Disney Channel won among viewers 2 to 11 years old, breaking a 17-year streak for Nickelodeon.” (Poggi) Some claim that this happened because Nickelodeon did not provide the same availability of their programs on streams such as Netflix and Hulu compared to Disney channel and other stations.
Whether it is magazine print or television, it is easy to see that with technology taking over and the Internet providing more convenience then ever, we will soon see a dramatic shift in both industries.
Poggi, Jeanine. "Five Cable TV Networks to Watch in 2013." Ad Age. N.p., 28 Dec. 2012. Web. 01 Mar.
2013.
"Magazine Readers Are Social." Magazine Readers of America, n.d. Web. 1 Mar. 2013.
This comment has been removed by the author.
ReplyDeleteAfter most magazines made a major switch to allow users to purchase magazines on tablets and smart phones, I have been a big advocate of this option. Although I am not a major magazine junkie, I feel that the online magazine is so much more beneficial and I think that most people don’t even know that it is an option. Personally, I never even knew that much about it until I purchased my iPad and was scrolling through the free applications. Many of the magazines I read, such as Glamour, have their own free application that you can download and preview the month’s issues before purchasing that gives you the same capabilities as if you were in the grocery store line. It also allows you to buy previous issues if you missed them. I really like this option because it saves paper, is extremely convenient and you never have to worry about the magazine getting wet or ruining it. However, many other people enjoy this option because it makes you more engaged and you can take on an active roll in the magazine. It gives you options to click on different links and post stuff to a clipboard or Pinterest board versus the good old days of ripping out pages. Even though “Pinterest has more than twice as many female users as male users”, magazines geared toward females are definitely picking up on this trend, especially bridal magazines (Magazine Readers are Social). Even though I’m personally not into Pinterest, I know many people that are addicted and many of my friends who don’t even have boyfriends have spent hours constructing a Pinterest board dedicated to their wedding. As I said, instead of cutting out articles and pictures that could become lost, online magazines give readers the options of cutting and pasting to Pinterest boards to save ideas. Another popular Pinterest board topic is recipes. Even though most people assume Pinterest should be targeted a young female audience, bridal and home or cooking magazines/Pinterest boards broaden that age group immensely. People who are “avid magazine readers….interact to a much higher degree with magazine content” and take full advantage of all the options these online magazines give (Magazine Readers are Social).
ReplyDeleteAnother transformation that magazines have made that I thoroughly enjoy is their accessibility on social media. Instead of subscribing to issues or skimming through articles in the grocery store line, I can follow a few major magazines on Twitter and just pick up some news or articles in my newsfeed. I can get updates on celebrities from US Weekly or read great articles from Cosmo. It gives you these great options that are extremely convenient and free. “Social media use is rapidly transforming how magazine readers interact with and share magazine content” because not only is it so accessible for followers, but these followers can “re-tweet articles from a magazine’s Twitter feed” to all of their followers and expand the readership (Magazine Readers are Social). Many other media platforms are picking up on how viewers are incorporating social media into pretty much everything they do these days. TV has been one platform that has definitely taken this trend into consideration. During the 2013 Superbowl, users’ hash tags of different companies and ads were counted to test the popularity of an ad and now TV is using it to increase viewership. One example is MTV who is noticing that its “millennial audience is consuming content in different ways” and it “has been attempting to reach its viewers everywhere they are…[by]…pushing second-screen initiatives involving Facebook, Twitter and other social-media platforms to engage viewers” (Poggi).
Online magazines and social media interaction have definitely transformed the marketplace for the classic magazine. They have expanded their audience and increased capabilities with users that can only enhance the readers’ experience.
"Magazine Readers Are Social." Magazine Readers of America, n.d. Web. 1 Mar. 2013.
Poggi, Jeanine. "Five Cable TV Networks to Watch in 2013." Ad Age. N.p., 28 Dec. 2012. Web. 01 Mar. 2013.
Tara has brought up some great points in regards to where magazines are now and where they could be heading. The magazine industry is really at a turning point in it’s existence, and I’m not even sure if the publishers themselves know where their magazines will be in the next ten years.
ReplyDeletePersonally I think there will always be a market for print magazines, depending on the niche market the magazine relates to. For instance, a print issue of Entertainment Weekly highlighting various updates about television or celebrities has a much higher chance of becoming an entirely online publication as opposed to let’s say… an issue of Vogue. Vogue has a strong and prestigious target market and the magazine itself is comprised of stories extremely pertinent to the fashion industry. It also features dynamic imagery that essentially makes Vogue a channel for photographers to feature their talents. Those photographs are meant to be printed, and keeping them entirely online would be a disservice to the photographers that took them.
So what’s next for a magazine like Entertainment Weekly, that could potentially see itself become an entirely online publication in the coming years? A plan to adapt well and adapt early would be a great start. Moving a publication online for viewing on a computer is easy. Simply compile articles into a feed and they can be read fairly easily on a website. Having a tablet or iPad friendly publication is another story. Forty-one percent of 18-34 year old survey respondents noted that they owned a tablet or iPad in an MPA research project entitled“Magazine Readers are Social” (Magazine Readers are Social 4). It’s important to note that the first iPad was released less than three years ago. If this rapid growth in tablet ownership doesn’t call for extreme concern for some editors-in-chiefs I’m not sure what would.
Adapting a publication for a tablet is much different than adapting it for the Internet. Creating an application for a magazine, or shelving a magazine via a tablet’s e-book store requires much more than a simple white page with an article slapped on it. Tablets are purchased for their interactive abilities, and the possibilities are truly endless when you can involve social media and a fun and touch-based user interface. Recreating a magazine for a tablet has to be eye-catching, filled with graphics and a simple understanding of how to operate it. All of this has been done before, and is certainly attainable by any magazine in the business.
Interactions themselves don’t end with the application. Social media is the core of what tablet users are all about. For years now social media has influenced a number of industries going through this sort-of media metamorphosis. Jeanine Poggi discussed the changes hitting the TV industry in regards to social media, and in her article “Five Cable Networks to Watch in 2013” she described MTV’s valiant efforts to adapt, saying:
“The bigger concern, however, is that MTV's millennial audience is consuming content in different ways. MTV has been attempting to reach its viewers everywhere they are with its strategy of "storytelling without borders," promoting streaming video by hosting an eight-hour live stream event on Dec. 12 and pushing second-screen initiatives involving Facebook, Twitter and other social-media platforms to engage viewers. (Poggi)”
Simply presenting an article isn't enough to stay afloat nowadays. Publications need to make sure their consumers are able to interact with them completely, and learn how to deliver their stories in ways that were perhaps not thought of before.
Works Cited
"Magazine Readers Are Social." Magazine Readers of America, n.d. Web. 1 Mar. 2013.
Poggi, Jeanine. "Five Cable TV Networks to Watch in 2013." Ad Age. N.p., 28 Dec. 2012. Web. 01 Mar. 2013.
Like Ray I also have not completely switched to obtaining digital subscriptions, however, in the past I have never subscribed to any physical print magazines either, as I have always found it more convenient and more than sufficient to browse through interesting articles on the web as I come across them. Certainly it is a more interactive experience to read an article on the web these days - readers are encouraged to "like" or re-post articles as they read them, which allows other users to find and tag these same articles. If an eye-catching article appears on my newsfeed and I proceed to follow the link to the full story, I usually don’t stop there. Most sites have designed their content to suggest other related or similar pieces at the end of any given article. And so, although I may have entered the page with the idea of reading just one article, a few catchy headlines can easily have me hooked until half an hour later I have made my way through an entire section.
ReplyDeleteThe cycle of flagging articles has created the ability for an otherwise niche market to get more recognition and has boosted readers overall "appetite for media", as "Magazine Media Readers are Social" puts it, making it easier to be more informed. Writers and editors benefit from having their articles accessed online as well. They are able to get more feedback through social media. Reactions to articles, whether positive or negative, are almost always available right below the articles themselves. Gone are the days where readers must write a letter to the editor in order to let their opinion or reaction be heard. For this reason alone I think it is absolutely necessary for magazines that publish articles online to follow-up with a Facebook or Twitter page (or both) as it does more than get the articles out there - it completely changes the relationship between the magazine and the consumer. Magazines can now have a better idea of who their audience is and what content has the most effective response.
Even though I am a firm believer that most (if not all) magazines should utilize the web to improve their audience volume, I don’t think it’s necessary for print to be done away with just yet. In my opinion the use of digital media will not take away readers who already subscribe to the print magazines, it will merely allow for a larger audience to access the content through the various mediums. It allows for the ability to have a preference. Some people still prefer to flip through the pages of a magazine just as some avid music fans still prefer to go out and by the physical copy of their favorite artist’s new album. The digital age has not replaced printed media – just created more options and availability for more people.
"Magazine Readers Are Social." Magazine Readers of America, n.d. Web. 4 Mar. 2013.